Today, Microsoft announced a series of new AI machine learning to all of its applications. It's highly advantageous Dynamics 365, including HoloLens-powered tools and intelligence built in to make marketing and sales teams work better.
A year ago, the company introduced its first Dynamics 365 AI solution and today, its expand the goal by launching three new products: Dynamics 365 AI for Sales, Customer Service and Market Insights.
Remote Assist lets field service workers use the goggles to fix equipment or take other actions guided by a remote expert who can watch the process and draw instructions in the workers’ fields of view, Lorraine Bardeen, general manager, Microsoft Mixed Reality, said in a press briefing on Tuesday. Energy giant Chevron Corp. is among customers using the devices like this. It help them solve problems using HoloLens while they work with their hands.
Dynamics 365 AI for Sales, unsurprisingly, is meant to help sales teams get deeper insights into their prospects using sentiment analysis. That’s obviously among the most basic of machine learning applications these days, but AI for Sales also helps these sales people understand what actions they should take next and which prospects to prioritize. It’ll also help managers coach their individual sellers on the actions they should take.
Similarly, the Customer Service app focuses on using natural language understanding to understand and predict customer service problems and leverage virtual agents to lower costs. Taylor used this part of the announcement to throw some shade at Microsoft’s competitor Salesforce. “Many vendors offer this, but they offer it in a way that is very difficult for organizations to adopt,” she said. “Again, it requires a large services engagement, Salesforce partners with IBM Watson to be able to deliver on this. We are now out of the box.”
Nothing to keep from the view that few people love their CRM systems (except for maybe a handful of Dreamforce attendees), but ‘system of oppression’ is far from the ideal choice of words here. With sincerity, Taylor is right that early systems often kept data siloed. Unsurprisingly, Microsoft argues that Dynamics 365 does not do that, allowing it to now use all of this data to build machine learning-driven experiences for specific tasks.
Companies like Chevron currently use Remote Assist today for facility inspections.
In conclusion, Dynamics 365 AI for Market Insights does just what the name implies: it provides teams with data about social sentiment, but this, too, goes a bit deeper. “This allows organizations to harness the vast amounts of social sentiment, be able to analyze it, and then take action on how to use these insights to increase brand loyalty, as well as understand what newsworthy events will help provide different brand affinities across an organization,” Taylor said. So the next time you see a company try to gin up some news, maybe it did so based on recommendations from Office 365 AI for Market Insights.
Dynamics 365 AI for Market Insights uses a combination of market research, social media, and other information to help marketers respond to customers on the web and on channels like Facebook or Twitter.
